The brand Genny was founded in 1962 by Arnaldo and Donatella Girombelli. The collection obtains fame among the well-to-do women, so the brand had to be more structured. An year that marks a historic moment in the life of the brand is 1973, when a young Gianni Versace — destined to enter the Olympus of Italian fashion — becomes Genny’s fashion designer. Several talented ones will take turns in the decades to follow: Claude Montana, Keith Varty, Alan Cleaver, Dolce and Gabbana, Christian Lacroix, Rebecca Moses, John Bartlett, Richard Tyler and Josephus Thimister. The company becomes a holding, stressing more its international character. With her husband’s death, Donatella Girombelli takes the leadership of the brand, following also the evolution in style. From the Sixties to today, taste for fashion is constantly changing, but Genny can interpret it, maintaining its basic ideas: extreme femininity, precision in tailoring and high quality products.