Lizalù dresses the curvy woman from size 44 to 54. All the brand’s strength lies within the verb to dress, declined in the third person singular.
Because in 2011, the year Lizalù was born, the word curvy was not used to identify a woman with a generous and soft shape; because the references of the female body were the models on the catwalk or on street posters or the actresses on the red carpets, and so was the fashion displayed and sold in shops.
Women who did not fit into that style and size for whatever reason were simply ‘different’ and covered up, with garments that were often shapeless, flat-coloured, with predictable and boring patterns.
Lizalù proudly dresses women.
Like a friend who knows fears, doubts and secrets Lizalù welcomes into the shop with a smile, without judgement and too many questions and proposes garments that glide over the curves, made using cuts, patterns, fabrics that accompany a mother, a working woman, a girl who studies throughout the day made up of a thousand movements and commitments. The entire creative and production process of the Lizalù collections improves the lives of hundreds of thousands of women, and in the company we accept the commitment and responsibility.
Because a woman, whether curvy or not, faces the day with a different smile and energy if in the mirror, before going out, she has seen the best version of herself, and can feel good until the evening.

phone: +39 0935594087