YES ZEE is the Italian fashion brand with a contemporary design and trendy style produced by Essenza, a successful company founded by Gino Epis in 1992 and specialised in the production of outerwear, whose proposal is now enriched with total looks and dynamic outfits that can be mixed and matched.

YES ZEE’s style leaves room for free, conscious self-expression with an eye to the future. Women and men who choose YES ZEE interpret a contemporary lifestyle, ranging from urban to sporty chic.
The YES ZEE collections, distributed in around 1,200 points of sale between shops and dedicated shops, are made up of garments with attention to detail and an excellent quality/price ratio. The YES ZEE brand, founded in 2008, is based on a solid business reality that already in the early 1990s, thanks to the vision of its founder, brought the Essenza brand to be one of the most loved brands by young people in Italy and abroad, reaching its peak in 2003 with a turnover of 35 million and 1.6 million garments produced. Fashions pass and Essenza, today as then, is able to read the changes and the contemporary world that surrounds us by transferring them into its garments and collections, thanks to a continuous search for the true nature of things and a style that is constantly in tune with the times, trends and needs.