MCS, the brand was founded in the early 1970s as Marlboro Country Store. Thanks to a visionary partnership between the then American owners of the brand and the exceptional materials and tailoring tradition of one of Italy’s oldest and most prestigious textile groups, Marlboro Classics was born in 1987: a unique brand that pays homage to the practical and functional garments of the American West, combining them with unparalleled Italian quality and elegance. From the very beginning MCS has narrated the American dream with collections inspired by the country lifestyle, the adventurous spirit of the charming and free cowboys, the wide open spaces of rural and urban America: unconventional men, ready to embrace nature and its challenges with courage and enthusiasm. Today, a new phase begins: the image expands and modernises. The contemporary rider evolves and combines city life with outdoor activities; his simple, modern style is perfectly in tune with the environment. He loves and respects nature, is very aware of his choices and is distinguished by his independence, curiosity and defence of freedom. Today as yesterday, wearing MCS means identifying oneself with a system of values and emotions. Nature remains the focal point of this welcoming and free universe. The new rider is an explorer, not a tourist: he travels to rediscover nature and confront the metropolis. Beyond fashion, but immersed in his time. Projected into the future, but respecting.

Tel. 09351830769